《高等学校英语拓展系列教程·跨文化商务交际》是2008年外语教学与研究出版社出版的图书。
- 书 名
- 高等学校英语拓展系列教程·跨文化商务交际
- 页 数
- 206
- 出版社
- 外语教学与研究出版社
- 出版时间
- 2008年9月1日
- 开 本
- 16
高等学校英语拓展系列教程·跨文化商务交际图书信息
编辑出版社: 外语教学与研究出版社; 第1版 (2008年9月1日)
外文书名: Intercultural Communication in Business
平装: 206页
正文语种: 英语
开本: 16
ISBN: 7560071333, 9787560071336
条形码: 9787560071336
尺寸: 24.2 x 18.6 x 1.2 cm
重量: 440 g
高等学校英语拓展系列教程·跨文化商务交际内容简介
编辑《高等学校英语拓展系列教程?跨文化商务交际》旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。
《高等学校英语拓展系列教程?跨文化商务交际》从跨文化交际基本理论入手，层层深入，详尽分析了跨文化商务交际理论框架，清晰展现了不同文化中的商务礼仪、商务谈判技巧和跨文化管理策略。并选用丰富典型的商务文化案例予以分析，引导学生活学活用。每章均配有导读、课后练习、案例分析及补充阅读，帮助学生掌握重点，拓宽思维，提高分析应用能力。
高等学校英语拓展系列教程·跨文化商务交际目录
编辑Chapter 1 Culture, Communication, Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study: To Be Direct or Not
Further Reading: Cultural Differences
Chapter 2 Communication Between Cultures: Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study: The Problem of Using the Local Language
Further Reading: Practice in Telephone Sales
Chapter 3 Communication Between Cultures: Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study: How Can You Still Smile?
Further Reading: Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study: Hand in the Report in 15 Days
Further Reading: Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study: Are the Problems Right There or Not?
Further Reading: Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor, Superstitions and Taboos
Summary
Exercises
Case Study: What Caused the Conflict?
Further Reading: "Going Dutch" Versus "Chinese Hospitality"
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study: Why Didn't the American Manager Explain Directly?
Further Reading: Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study: GE's Informality
Further Reading: Team Building
Key to Exercises
Bibliography
词条标签：